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Lifeskills Challenge

Creating and recording an advert

Challenge reference: 6635

Notional learning hours  20
Level Entry 2
Subject area
Vocational area
Skill
Learning aim

The learner will develop an understanding of the meaning of branding and marketing and work with others to plan and create an advert.
Learning context

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Learning outcomes

What the learner needs to know, understand or be able to do

The learner will:

  1. Be able to explain the terms branding and marketing and identify examples of both.

  2. Be able to use a storyboard to plan an advert.

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Assessment criteria

What the learner need to demonstrate in order to meet the learning outcome

The learner can:

    • State what is meant by marketing
    • State what is meant by branding
    • Identify an example of marketing
    • identify an example of branding
    • As part of a group, mind map ideas for an advert
    • Create a storyboard for an advert using pictures and text

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