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Lifeskills Challenge

Contribute to a marketing plan for a school-based enterprise

Challenge reference: 7610

Notional learning hours  10
Level Entry 2
Subject area
Preparing for Adulthood pathway
Vocational area
Skill
Learning aim

The learner will plan the marketing of an enterprise project, work in a team to reach marketing decisions and help sell products to customers.
Learning context

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Learning outcomes

What the learner needs to know, understand or be able to do

The learner will:

  1. Understand the four Ps model of marketing planning: product, price, place and promotion.

  2. Be able to contribute to a marketing plan for a scheduled school-based pop-up enterprise. 

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Assessment criteria

What the learner need to demonstrate in order to meet the learning outcome

The learner can:

    • Identify how each of the four Ps contribute to a marketing plan
    • Give a hypothetical example for two of the the four Ps
    • Make a vocal or written contribution to discussions around product, place, price and promotion of the enterprise
    • Explain how a particular element contributes to the overall success of the pop-up enterprise

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